Solved problems. Proven solutions.

SEO and paid search solve different timing and control problems. The decision should reflect urgency, economics, competition, and whether the website can convert traffic. 1. Use paid search when the business needs immediate demand capture, can track conversions, and has enough margin to test acquisition costs. 2. Use SEO when there is durable search demand…

Separate the agreed operating plan from new opportunity requests and give every request a visible status, impact, and owner. 1. Define included service areas, content volume, technical support, reporting, and approval responsibilities in the original scope. 2. Maintain a backlog for new ideas instead of immediately turning every request into production work…

Report a short chain from visibility to engagement to business outcome, with context about what changed and what happens next. 1. Show qualified organic clicks/impressions by important service and local query groups rather than one average rank. 2. Report leads: calls, forms, bookings, direction actions, or other conversion events tied to organic/local sour…

Prioritize by dependency, risk, business impact, and effort. Fix blockers before building assets on top of them. 1. Establish measurement and business goals so success can be observed. 2. Fix critical crawl/index/redirect/canonical issues that can prevent pages from performing at all. 3. Clarify entity, service, location, and conversion architecture so new…

Sell a system of controllable improvements and measurable business outcomes rather than a guaranteed rank position. 1. Define the baseline: GBP health, website technical state, service/location coverage, reviews, citations, links, and conversion tracking. 2. Set deliverables around fixes and growth assets the agency can control: profile optimization, pages,…