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Oct 30, 2026
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How should an agency handle sameAs links when a brand has multiple social profiles and directories?
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Use sameAs only for profiles or identifiers that genuinely represent the same entity, such as the organization’s official social accounts or authoritative profile pages. Verify ownership and target URLs, then separate organization identifiers from individual staff profiles. Avoid stuffing unrelated citations, partners, competitors, or service pages into sam…
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