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How should an agency handle sameAs links when a brand has multiple social profiles and directories?

1Answer 0Helpful 17Views Oct 16, 2026Asked
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We want a consistent brand knowledge graph. Which external URLs deserve sameAs properties?
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0 reputation · 0 solved · answered Oct 16, 2026
Use sameAs only for profiles or identifiers that genuinely represent the same entity, such as the organization’s official social accounts or authoritative profile pages. Verify ownership and target URLs, then separate organization identifiers from individual staff profiles. Avoid stuffing unrelated citations, partners, competitors, or service pages into sameAs. Keep links updated when handles change and ensure the primary entity has a stable @id and consistent visible identity. sameAs can clarify entity equivalence; it is not a promise of ranking gains.
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