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How should internal linking distribute authority between ecommerce categories, subcategories, and product pages?

Ecommerce SEO Category Pages Internal Linking Product Pages Site Architecture
ACCEPTED SOLUTION

Use the catalog hierarchy as the baseline, then add contextual merchandising paths where they help users. Primary navigation should expose major categories and important subcategories. Breadcrumbs should create a stable parent relationship from product back through its category path. Within category pages, link directly to canonical product URLs and avoid r…

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