Solved problems. Proven solutions.

Choose the page type that matches the dominant task. A category is best when users mainly want to browse purchasable options; a guide is better when they need education, criteria, or comparison before choosing. 1. Inspect the SERP and query modifiers for evidence of browse versus research intent. 2. Use categories for stable commercial groupings with suffic…

Query overlap alone is not proof of harmful cannibalization. First compare page intent. Two pages can legitimately appear for related queries if they solve different jobs—for example, a product page and a how-to guide. The problem is stronger when multiple URLs target the same intent and search systems alternate between them without a clear preferred page.…

Start with the page's job, not the keyword string. Define the primary intent in one sentence: what problem is the page supposed to solve, for whom, and at what stage of the journey? Then make the title tag communicate that value in the search result and make the H1 communicate the same page purpose to the visitor. They can be similar without being identical…