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How do you decide which existing content should be refreshed, consolidated, or left alone?
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Use evidence of opportunity or decay rather than page age alone. A two-year-old page that still satisfies intent may need less work than a six-month-old page whose SERP changed completely. Create a maintenance queue from these signals: 1. Performance decay: compare recent clicks, impressions, average position, and conversions to an appropriate prior period.…
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CMSPost Technical Team
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