Solved problems. Proven solutions.

Pagination should preserve crawlable access to deeper items while avoiding misleading canonicalization. Page 2 is not usually a duplicate of page 1 because it contains different items. 1. Give each pagination URL a stable crawlable URL and generally let it self-canonical when it represents a real page in the sequence. 2. Do not canonical every paginated pag…

Provide stable paginated URLs beneath the infinite-scroll experience. Each result page should be directly requestable and expose standard HTML links to products. The user interface can append results dynamically, but search discovery should not depend on scrolling events. Keep pagination canonical behavior consistent. Deeper pages generally should not all c…

Treat infinite scroll as a user-interface enhancement layered on top of crawlable paginated states. Every chunk of results should have a stable URL that can be requested directly without requiring a user to scroll or click. Those URLs should return meaningful HTML, appropriate status codes, and consistent canonical behavior. The application can progressivel…