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What should happen to out-of-stock and discontinued product URLs so SEO value is not destroyed?

Ecommerce SEO Indexing Out of Stock Product Pages Redirects

ACCEPTED SOLUTION

Handle the URL according to the product's expected future and whether a real replacement exists. For temporary stockouts, keep the product URL live if the product is likely to return. Clearly show availability, preserve useful specifications/reviews, offer notifications, and link to relevant alternatives. Keep structured data availability accurate. For perm…

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