Solved problems. Proven solutions.

Demonstrate expertise inside the work. Use specific implementation details, constraints, tradeoffs, examples, and failure modes that would be difficult to produce from a superficial summary. Show how a recommendation changes under different conditions rather than presenting every tactic as universal. Where appropriate, include first-party evidence: screensh…

Score refresh candidates by opportunity, risk, and business value rather than age alone. Start with performance changes: declining impressions/clicks, lost query coverage, conversion changes, and competitors replacing the page for strategic terms. Pair that with content risk: outdated facts, expired product details, superseded regulations, broken links, sta…

Tie freshness signals to substantive changes and make those changes explainable. For high-change topics, assign an owner and review cadence based on risk. Product specifications, regulations, pricing, platform features, and rapidly changing technical guidance may need frequent review; stable definitions may not. Store both original publication date and last…