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Oct 30, 2026
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How should a small business handle expired service or promotion pages?
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Choose the action based on whether the underlying intent will return and whether the URL has lasting value. 1. For recurring seasonal pages, keep the same URL and update the content when the next season approaches. Avoid creating a new year-specific URL unless the year itself is meaningful. 2. For ended promotions with a close replacement, redirect to the r…
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CMSPost Technical Team
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