Solved problems. Proven solutions.

Ask vendors to demonstrate accessible rendered HTML, editable metadata, consistent canonical links, accurate JSON-LD, robots controls, XML sitemaps, internal linking, and deploy-time validation. Require evidence for performance claims and clear documentation of any AI API costs or data handling. Treat promises of guaranteed ChatGPT, Gemini, or Grok ranking…

Define tenant isolation, domain-level permissions, role-based publishing, audit logs, approvals, backups, and reliable deployment diagnostics before considering white-label styling. Ensure one client cannot read another client’s drafts, API keys, or analytics. Provide per-client templates and a clear path to export content or revoke access. Test impersonati…

Model failure explicitly: timeout, stale content, missing fields, and API outage. Prefer delivering indexable primary HTML server-side or as prebuilt files, using caches with controlled invalidation and last-known-good fallback where appropriate. Test cold requests and direct URL loads without browser state. Ensure error responses do not silently turn index…

Crawl and export every indexable URL, title, canonical, redirect, structured-data object, media reference, and internal link before migration. Map each old URL to an equivalent new URL, retaining valuable paths where possible. Validate server responses, 301 redirects, sitemaps, robots rules, metadata, and content parity in staging. Deploy in controlled batc…

Require a structured content model separating services, real locations, service coverage, and supporting evidence. Templates must generate distinct intent-based URLs, metadata, breadcrumbs, internal links, and truthful location facts without inventing offices. Include approvals, per-location overrides, canonical controls, bulk auditing, and reliable sitemap…

Compare ability to manage page titles, canonicals, redirects, robots directives, structured data, local pages, responsive layouts, and analytics. Test important features on a real trial page instead of assuming they are absent or universal. Add considerations for backups, exportability, forms, permissions, accessibility, and ongoing updates. A managed build…

Shopify prioritizes commerce workflows such as catalog, checkout, variants, and inventory. Assess whether its content templates, URL conventions, structured data, local landing pages, and navigation are flexible enough for the service side. Avoid building a second site unnecessarily if one domain can support both intents well. Test indexable product and ser…

A smaller runtime can reduce moving parts, but performance depends on implementation, images, fonts, caching, server response, layout stability, and JavaScript. Benchmark representative pages using Core Web Vitals and real-user measurements, not a single lab score. Verify source HTML includes content, metadata, schema, and crawlable links. Compare maintenan…

Run the same publishing checklist in both systems: editable title and canonical, clean URLs, redirect management, collections, localization, pagination, schema injection, sitemap behavior, and editorial permissions. Test actual generated HTML rather than marketing feature tables. Consider whether complex location or service templates can be maintained witho…

Both can support excellent SEO if implemented well. Compare who controls server-rendered HTML, routes, canonical tags, redirects, sitemaps, structured data, and cache invalidation. WordPress packages many capabilities through core, themes, and plugins; a headless stack may require explicit frontend and deployment engineering. Test a direct request to an art…