Should AEO content target full conversational questions rather than traditional keywords?

Cluster related questions by underlying intent and choose one authoritative page when the expected answer is substantially the same. Use natural question headings within the page instead of manufacturing near-duplicate URLs for every wording variation. Split pages where users need materially different detail, such as diagnosis versus buying advice. Validate clusters using customer conversations, search query data, and relevant SERPs. A conversational question is a useful content-planning signal, not an instruction to create a new URL every time.