How should a service page answer customer questions without becoming an FAQ dump?

Group questions by actual intent and place answers near the section where customers need them: scope, eligibility, timing, costs, process, and limitations. Use descriptive headings and short, complete answers followed by depth when necessary. Reserve an FAQ section for genuine residual questions, not repeated keyword variants. Avoid identical FAQ blocks across all city pages. Include clear calls to action only after the question is answered. Check analytics, sales inquiries, and search queries to revise what deserves prominent treatment.