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What is a useful way to measure answer usefulness beyond impressions?

AEO
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An answer may be visible without helping anyone. What should the team do first, and how can the result be verified?
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Recommended approach: Combine successful onsite searches, task completions, supported conversions and user feedback.

How to validate: Review outcomes by question intent and visitor type. Avoid claiming causation, rankings or outcomes that the evidence cannot support.
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