Should companies write separate GEO landing pages or improve their existing service pages?

Start with the pages already serving users and search engines. Improve their direct answers, clear service scope, firsthand examples, author or business context, and source attribution. Create a distinct page only when it answers a genuinely different intent, such as a comparative decision guide or original research resource. Parallel “AI versions” with nearly identical content can dilute internal links and confuse canonicalization. Map each target question to one primary destination and connect supporting pages with descriptive links. Judge results through usefulness and measured visibility, not the label GEO.